RAPHA / AW25

For Rapha's Autumn/Winter 25 Road campaign, the objective was to inspire riders to get out and ride through the colder months with an authentic campaign that celebrates autumn and winter riding. Rather than staged performance imagery, the story follows real riders taking on an epic, multi-day ride through an incredible autumn landscape, putting Rapha's Brevet and Core collections to the test along the way.

Our approach focused on the feelings and the details that make a cold-weather ride worth it: breath billowing on a cold climb, numb hands shaken out after the descent, the laughter when it gets so hard it's funny, and the hot coffee shared at the end. Shot with an intimate, documentary eye, the film captures the anticipation, the effort and the quiet pride of a hard day in the saddle, and the sense of belonging that comes from riding through it together.