Salomon Gravel / AW25

For Salomon’s Autumn Winter 25 Gravel campaign, the goal was to move beyond traditional performance imagery and instead capture gravel running as a shared, expressive experience rooted in community, freedom, and individuality. The brief called for a visual language that felt inclusive and emotionally driven, blending urban and natural terrain as runners moved fluidly from asphalt to dirt. We focused on real moments of connection, diverse casting, and an understated aesthetic with softer colors, natural textures, and a tactile sense of motion to reflect how gravel running lives between worlds. The campaign was designed to feel less about rules or competition and more about carving your own path, celebrating style, self-expression, and the collective energy of running together.