Commercial

/

Campaign

/

Automotive

Toyota x Atlas Obscura

(

5

)

/ About the project

The Detour: The Gunks is a twelve-minute documentary piece created in partnership with Toyota and Atlas Obscura. The film follows host Sam O’Brien and geologist Becky Nessel on a road trip through the Shawangunk Mountains, blending conversational podcast energy with cinematic, on-the-move storytelling. As they travel in a Toyota Land Cruiser, Becky breaks down the region’s dramatic geology while we explore a series of landscapes, pulling over to learn something new at each stop. Shot in a fluid, fast-paced documentary style, the project required flexible run-and-gun camerawork, quick company moves to chase light across multiple locations, and high-quality automotive coverage to showcase Toyota’s vehicle in motion.

/ Credits

Client:

Toyota x Atlas Obscura

Director:

Michael Barnett

Cinematographer:

Michael Barnett

Camera Operator:

Charlie Howard & Jayson Bosteder

Production Company:

Scott Hanson

Editor:

Scott Hanson

/ Year

2025

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